Chicken & Fishhead is a casual, boutique cafe and childrenswear shop that serves a classic and hearty array of iconic Australian dishes in an all-day breakfast style menu, a varied selection of specialty drinks, and premium Aussie drip coffee in a setting that is relaxed yet elegant, sophisticated yet comforting. The space allows for children to happily play with the activities and books set up whilst parents enjoy their delicious menu or browse the beautifully selected childrenswear and accessories.
The existing branding has an overarching vintage feel with elements that I felt lacked cohesion and harmony. Whilst the younger generation are a large portion of their audience, it felt a little too juvenile. For this self-initiated re-branding project, I set out to trim out all of the unnecessary components, creating visual consistency that was both familiar to the regular client base, but also slightly modernised to match the experience in-store. My concept was to create an identity for Chicken & Fishhead based on the core intent for simplicity, elegance and a little playfulness, using soft, pastel tones with a splash of bright colours to contrast, on a hand-crafted, recycled materials. The design should appeal to both modern cafe culture and a joyful shopping experience.
- coming soon -